Microsoft launched a redesigned MSN portal optimized for mobile phones on Sunday, stepping up its offering at a time when more powerful devices increase the demand for richer content on handsets.
U.S. mobile Internet use still represents only a fraction of computer-based Web usage, but technology heavyweights like Microsoft see increasingly powerful mobile phones and faster networks opening the door for new services and content.
Microsoft's new MSN Mobile portal -- http://mobile.msn.com -- offers news, sports information, entertainment features and access to services like e-mail, search, maps and instant messaging all on one page.When a user accesses the portal, the MSN platform detects the handset and optimizes the site for that device, adjusting things like font sizes for different screens.
The number of U.S. mobile Internet users is expected to more than triple to 110 million in 2011 from the current 32 million, according to Sterling Market Intelligence and Opus Research.
Microsoft faces a lot of competition in the space.Its Web competitors Google and Yahoo are trying to establish a mobile Internet presence while wireless carriers want to keep their consumers close with portals of their own.
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